About Eight4 Media

Eight4 Media is a motorsport-first content outfit built by people who actually race, build cars, and live the lifestyle.

We exist to give drivers, teams, and brands media that feels as real as the racing itself – no fake hype, no generic templates, just authentic storytelling that respects the sport and the people in it.

From grass-roots racing and privateer programs through to professional categories, we help you document the journey, build your brand, and give sponsors something worth getting behind.

What We Focus On

Race Weekend Coverage

Highlights, reels, and story-driven edits that show the full race weekend – not just the podium.

Driver & Team Storytelling

Personality-led content that lets people connect with who you are, not just what you drive.

Brand & Sponsor Media

Content packages that keep sponsors happy and help attract new partners to your program.

Nathan Predo

Founder · Driver & Storyteller

Nathan has spent his life around fast cars – from growing up at the speedway watching his family race sprintcars, to building a 2000hp blown big block one-tonner for burnout competitions and a purple VL Calais drag car, to racing Legend Cars in the Hi-Tec Oils Super Series and finishing 6th at the world titles in America in 2025, all while running Predo Racing.

Through his YouTube channel “Predo's Racing Life” and constant track involvement, he brings a racer's perspective to content – focusing on honest storytelling, the grind behind the scenes, and giving grassroots and pro drivers media that actually feels like racing.

Meet The Team

Eight4 Media is built around two core pillars – lifelong racer and storyteller Nathan Predo, and seasoned motorsport production specialist Shane Pike.

Together they blend first-hand racing experience, content creation, and professional broadcast-style production to create media that looks good and actually understands the pace, pressure, and culture of motorsport.

No one-size-fits-all packages – just media built around your category, your goals, and your budget.

Shane Pike

Chief Content Officer / Creative Director

Shane brings over 15 years of hands-on experience in motorsport production, filming and producing content across categories, events, and broadcast-style projects. He also has a long passion for mini trucks and dirt bikes.

His background in trackside production, live coverage, and polished post-production means Eight4 Media content is built with a professional eye – sharp framing, clean audio, and edits that keep both fans and sponsors locked in.

Work With Us

If you want to grow your profile, give sponsors better value, or simply document your journey properly, we’d love to chat.

Flick us a message with some details about your racing, category, and what you’re chasing from media, and we’ll come back with ideas that fit.

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